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NEWS AND ARTICLES

FROM INDUSTRY THOUGHT LEADERS

CRM Automation: Engage Effortlessly, Grow Exponentially

In this fast-moving industry of mortgages, people are always side-stepping from one task to another – from maintaining a constant stream of leads to following up in a timely fashion to sustaining long-term relationships with clients.

How Paid Ads Can Transform Your Marketing Strategy

Paid advertising has become an effective and fast way for businesses to find their best customers in today’s digital landscape.

How Can MLOs Level Up Their Leads and Visibility with SEO?

Mortgage Loan Officers (MLOs) are dealing with a situation where there are higher costs, tighter lending rules, and growing competition for a decreasing number of producing officers.

Understanding the Low Housing Inventory: Will It Ever End?

Today’s homebuyers face a frustrating reality: a severe shortage of homes for sale.

Beyond the Numbers: How Your Mortgage Impacts Your Long-Term Financial Goals

The fragrance of new paint, the buzz of selecting furniture, the joy of at last having a place which is yours – buying a home is a huge life event.

What’s Your Closing Game Plan? Strategies for Today’s Mortgage Market

Mortgage Loan Originators (MLOs) face unyielding marketplace competition, which demands robust closing strategies as their primary success factor.

Navigate with Confidence: Your Key to an Optimized Loan Approval Process

Today’s dynamic lending market has proven extremely difficult to close loans efficiently while maintaining high standards for accuracy and compliance.

Best Practice for Strategic Loan Origination

Let’s talk about Mortgage Loan Originators (MLOs)—they’re the key players connecting borrowers with their dreams of homeownership.

Maintaining Independence: How a Reverse Mortgage Can Help Seniors

The golden years are thought of as a time for relaxation and great independence, a stage where seniors get to live out their comfort in the homes that they built and nurtured.

How Tariffs Could Impact Mortgage Rates and Home Affordability

Tariffs, which are in effect import taxes, have become a large issue in the U.S. housing market. While the main goal of tariffs is to support domestic industries and jobs, they do not stop at improving the trade balance.